Most of today's upscale strip clubs have an online presence, and yet only a fraction of these are utilizing their websites efficiently by keeping them up-to-date, useful, and modern. Even fewer are actively taking advantage of free and established social media channels to advertise their businesses. Seems hard to believe, right?
A number of club managers and owners that believe that maintaining social media profiles is cost-prohibitive and/or time consuming. The reality is that the strip club of today is providing a social experience, not just a visual one; therefore, having a top-notch social media network should be seen as a natural extension of your club's activities.
There is also a misconception that only the corporate chains and/or tourist-oriented gentlemen's clubs "need" social media profiles. But the fact of the matter is that clubs of all sizes benefit from having social media profiles, and the expenses can be offset by the additional traffic coming through the door as a result of such efforts.
Many types of websites fall under the umbrella of social media: YouTube, podcasts, review sites, social networking sites such as Facebook, Twitter, etc. Social media promotion is a key component of any organization's digital marketing strategy, so it is essential that you utilize these resources as efficiently as possible if you wish to have a strong web presence.
Today's article is going to focus on the usefulness of the social networking and microblogging site Twitter as a promotional platform. The real-time, conversational aspect of Twitter is perfect for the fast-paced strip club world as it conveys information, images, and links quickly and easily.
Without further ado, here are twelve easy tips that you can use to improve your Twitter dominance--which in turn will improve your bottom line!
1. Engage your audience. Engaging your audience is important because it shows them that you're talking with them, and not at them. Ask questions of them, get a rise out of them, and encourage them to participate in the conversation. You may get some surprising reactions!
2. Post frequently. Ideally, this would mean several times a day. You should post as often as possible to give the impression that the energy level is going strong within your club (this really works)! It also lets your followers know that you are an "active" participant on the site instead of a passive observer.
3. Post consistently. If people know when to expect your content, then you'll get a better response when you actually do post the content. You may want to focus on your most profitable days and business hours and keep in mind staffing, club traffic, and other needs.
4. Offer value. Provide your followers with something of value. Your audience is going to be more appreciative of the value you bring if you can give them something for free. This means that you should offer discounts, special promotions, etc in addition to the occasional thought or announcement.
Our research has shown that customers who visit a club once are 80 percent more likely to consider visiting in the future based on that initial experience alone.
5. Be compelling. Make sure the content you deliver is top notch and thorough, be it photos, links, etc. Provide details about your club, current events related to clubbing, and much more--the possibilities are endless. By doing this, you increase the likelihood of gaining new followers and new guests.
6. Use graphics, audio, etc in your club posts, not just links. People respond to a variety of different media and social networking sites are no different. This keeps things interesting and adds an unpredictable element to your day to day activities, just like within the club itself!
7. Have your followers help to spread your information. Encourage likes, favorites, retweets, etc to others. This tip is critical because your followers are going to be likely to follow other clubs and/or know people interested in clubbing also, which you can convert into a new customer.
8. Know your audience and target them efficiently. Know what they like, don't like, respond to, and tweak your posts as needed. It's also helpful to know how to write creatively, know the jargon of Twitter and its quirks, such as with hashtags, etc. This is a simple tip that is one of the most often overlooked.
9. Repeat your message. In order to take advantage of the full effectiveness of Twitter you may want to consider repeating certain posts at different points throughout the day. People might have simply missed it if they didn't catch it earlier. A repeat once or twice is fine without giving the impression of spamming/trolling.
10. Share during peak periods. Most bars get going during the evening hours, so a best practice might be to focus your efforts on the nighttime crowd and not so much the daytime. This is when people are more likely to look at your feed, if they are actively following you.
11. Spread content from your followers. Share some of their tweets if it's relevant to your club. Consider retweeting and favoriting their posts as well. This will make you stand out from the other similar Twitter feeds they may be subscribed to.
12. Follow your followers in return! I cannot stress this one enough and this is probably the easiest and simplest one to do. Users are sometimes suspicious of accounts that have a large number of users following them, but no followers as it can appear spammy.
There you have it! Most of these tips seem like common sense, but you'd be surprised at how underused these ideas really are.
By taking advantage of these twelve easy and simple tips, you'll be well on your way to social media success! Put these into practice right away and hopefully you'll see some results quickly--it doesn't take very long.
As always, we here at Cabaret Marketing Group are happy to provide assistance with your social media strategy--among other services! Follow us on Twitter today at @CabaretMG, or call us at 248.871.7540 to learn more about what we can do for your club. In the meantime, happy tweeting!
