Monday, January 27, 2014

Using virtual tours to showcase your club

What if I told you that prospective guests could take a tour of your club, explore the stages, walk around inside the VIP areas, and check out the bar…all without leaving the house?

We here at Cabaret Marketing Group are proud to present to you another fantastic way of showcasing your upscale gentlemen’s club: by adding a virtual tour with Google Maps Business Photos!*

Many businesses in different industries have found success in capturing new customers with extensive, interactive tours of their organizations. In a visual industry like ours, virtual tours are the perfect medium for promotional opportunities—and yet, very few strip clubs are taking advantage of this relatively inexpensive way of advertising their businesses!

The premise of Google Maps Business Photos is similar to that of the now widely-used Google Street View application: high-definition cameras take panoramic images of a place using a 360° view. The images are then placed on a map that users can explore with their computer or mobile device. The comprehensive, high-definition aspect of the photos means that users can get a pretty close approximation of a 10,000 square foot strip club environment better than what would be depicted in a two-dimensional image.

The image below shows the interior of a club in New York City. It is important to note that this is only a 2D screenshot, and if you were to view this on Google Maps, you would be able to move around the entire building, from the front entrance to the VIP areas:



Here is a short list of reasons why you may want to consider using Google Maps Business Photos:

1) By taking advantage of cutting-edge media for marketing, your club will stand out from other clubs being searched for, and will be considered ahead of the curve by comparison.

2) Prospective customers and talent can check out the facilities and get a feel for the club’s finishes, materials, and dimensions without having to physically visit the building prior to making an inquiry.

3) Having a virtual tour available demonstrates to prospective guests and talent that you are serious about investing in your business and attracting the best possible talent and clientele.

4) Google Maps is the most widely used navigation website in the world, with millions of daily page views.

The best part is that you don’t have to host anything on your website—a professional photographer captures the images and submits them to Google to be attached with your business listing on Google Maps. When a user searches for your business on Google Maps, they will see a photo link for your club’s virtual tour along with your business details. Users will even be able to see and take the tour without searching specifically for your business.

A handful of clubs are already using Google Maps to showcase their facilities. Go here to learn more about Google Maps Business Photos.

For more information on how you can implement a virtual tour for your club as well as additional strategies, contact Cabaret Marketing Group today at 248.871.7540. Don’t forget to follow us on Twitter at @CabaretMG.


*Cabaret Marketing Group is not affiliated with Google or Google Maps Business Photos.

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