7 tips for newly opened strip clubs, part two

In part one we talked about promotion, traffic-building, and freebies to get your club off the ground. Now we’ll be discussing the remaining four tips from an operational perspective:

4) Push the envelope. You have to make some noise in order to be heard; therefore, you cannot be afraid to be bold, innovate, and take risks. As most people are creatures of habit, they generally don’t like to mix things up unless there’s a clear proposition of value to them. What makes your club different? Why should a guest spend money at your bar when there’s another bar down the street that’s more established? These are questions you should seriously ask yourself as you formulate your strategy. And while you’re pushing the envelope, be sure to stay abreast of emerging trends among your competitors. Monitor them as closely as you can. You do not want your rivals to leverage any kind of competitive advantage.

5) Listen to your patrons and talent. This one should go without saying. What are they saying about your club? What do they like? What do they not like? How can you improve the experience for them? Ask questions of your visitors, dancers, and staff members. Be especially aware of the type of opinions your club generates online within social media and review sites. This feedback is especially critical in the first six months, which is considered the sink-or-swim phase. Many of your initial talent and customers will stick with you if you do a good job responding to their needs, so be sure to reward the trailblazers by taking their opinions to heart for the consideration of newcomers.

6) Stay the course. The strip club business is not for the faint-of-heart, so you’re going to encounter some serious challenges, roadblocks, and setbacks on your way to success. Just ask any successful gentlemen’s club entrepreneur, and they'll tell you first-hand how scary the journey can be. Still, do not be discouraged from losses or negative feedback early on. It can take some time for your club’s niche to take hold and for people to gain awareness. However, if you pay attention to what's happening in your business, you can minimize your negative experiences and you will be well on your way to running a successful gentlemen’s club enterprise.

7) Be responsive to the way your bar evolves. It is very important to be fluid and understand the dynamics and intricacies of your club environment, talent, and staff members. Be aware of certain trends and patterns that emerge internally, and adjust your strategy as necessary. The best course of action is always prevention. While you may have a certain vision and strategy for success, the best practice is to always do what’s right for the business. Never allow club politics to impede your path to success.

Hopefully you found these seven tips for your new gentlemen’s club to be useful and practical. We look forward to stopping in your club someday and having a drink to your success!

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7 tips for newly opened strip clubs, part one

Congratulations! You’ve just opened a brand new upscale gentlemen’s club and the future appears to be very bright. You and your partners have been in the business for some time now, perhaps as managers or bartenders. You know what it takes to run a successful operation and keep it afloat, so you’re confident that you’ve got a real hit on your hands.

The reality of the situation, though, is that in this day and age, opening a brand new strip club is often a daunting task. With our current economic climate in the United States, discretionary spending is not quite what it was compared to more prosperous times. That’s why it’s more critical than ever to take the necessary precautions to ensure that your new club is running as smoothly as possible.

To help you iron out the kinks and protect your investment, Cabaret Marketing Group has compiled a short list of tips that you can implement at your new strip club. These tips can also be applied to existing clubs looking to refresh themselves. Without further ado, here are six easy tips to help build momentum for your new club, and thus build profits!

1) Promotion, promotion, promotion. Promotion of your new club, especially early on, is critical. Unfortunately, just building a new strip club on a major thoroughfare does not guarantee that the patrons and talent will fall over themselves to pull in. People have to know your club exists, so this will require an aggressive marketing campaign. Try to get as many people talking about your business as possible. The most effective promotional tactic you will have at your disposal is to spread the word through existing clubs in your area via the patrons, guests, and employees of existing clubs. It is also a good idea to push the club heavily in outlets like alternative magazines and social media sites before the club opens to generate a strong buzz of energy. After you’ve been running for a year or so and the excitement begins to die down, you can then focus on sustaining the traffic you’ve attracted and therefore, you don’t have to advertise as much.

2) Do not try to demand high cover charges and tipouts when you first open! This is the kiss of death for most new clubs. Without guests, you cannot attract strippers, and without strippers, you cannot attract guests. While you need a healthy amount of both talent and customers to survive, the truth is that you’re going to be lacking in one or both areas when you first open. That’s just a fact of the business; you will not be able to avoid it. This is why it’s a best practice to allocate as many resources as possible to focus on attracting as many people from each of these two categories as possible in order to build your clientele and your talent base. For example, you may have to waive cover charges and tipouts entirely for the first six months in operation. Unfortunately, this means you may be operating at a loss for a while until you can gain momentum. But, over time things will level out and stabilize. THEN, once you have generated enough traffic, you can command premium prices. Think of it as an ongoing investment in your business.

3) To that end, be sure to provide incentives for your new talent and clientele. This one is self-explanatory. You’d be surprised at what simple gestures like this can do for your loyalty. Many customers are regular guests of the clubs they frequent specifically because they receive occasional free drinks and such from time to time. They continue to spend money at these clubs not because they expect free drinks and appetizers, but because they appreciate the gesture. Everyone likes to feel wanted and appreciated, including your guests. The possibilities are endless-- so you can be as creative as you want!

These are executable tactics that you can implement right away. In part two of the series, we’ll be discussing operational strategies that will help keep you on the fast track to success. Be sure to follow us on Twitter @CabaretMG!

How winter weather impacts traffic at your club

Today's post is going to be about the weather! What's more fun than talking about strip clubs? Talking about WEATHER and strip clubs!

Weather is important because it's the biggest since variable factoring into your club's traffic, aside from time of day, day of the week, and season. Pre-scheduled events like holiday parties are predictable because they're usually anticipated in advance, and while most weather is predictable to some extent, many club managers do not understand how small variables like a few days of snowfall can add up and have a big impact over time. 

Instead of resigning a bad night to the unpredictability of the business, it is a good idea to understand as much as possible about how your industry operates, all the way down to the basics. In other words, you can be leveraging the weather to your advantage for maximum efficiency. Contrary to what you might think, you can take advantage of unfavorable conditions and you can be reactive by adjusting elements that you do control to bring talent and customers in.

The ideal conditions in the nightlife industry are dry, warm weekend evenings. These conditions are common in places with mild climates like Southern California, Phoenix, and Las Vegas, of course. But for those of us living in areas with more extreme climates, such as in the Midwest, we don't have the luxury of comfortable weather most of the time. Ironically, the reverse is also true--a summer thunderstorm or extreme temperatures in the Midwest don't really affect club traffic as much as they would in a milder climate, since those events are to be expected depending on what season it is.

Nothing does as much damage to the vitality of your club, however, as a fresh snowfall of several inches or more. In places that experience heavy snowfall, such as in the Great Lakes region, traffic can fall to virtually zero on a night with bad roads even though snowfall is expected in the winter and snow events are forecasted well in advance. How do you get people in the door? Do you close early anticipating the conditions? After all, managers know all too well the headaches of trying to call girls in on slow nights.

Take advantage of the winter weather by offering discounted tipouts to your talent. You can adjust the tipout discount depending on the type of conditions. For example, if your staff is reduced by 50 percent because of the weather, offer a 25 percent discount on the tipout. If you only have a handful of dancers, offer a bigger discount, perhaps 50 percent or so. This may sway the decision between your girls staying home and coming in and they will appreciate you for anticipating their needs.

You can also offer discounted cover charges to your guests as well. This is where real-time social media channels like Twitter really punch above their weight. Discounted cover charges give guests an incentive to come to your club, even if they weren't planning on going that particular evening. Some places will waive cover and booth fees entirely if traffic is significantly less than expected. Doing so creates a favorable impression in the customer's mind, and he'll be more likely to remember that generosity on a night with more typical traffic.

Finally, you can arrange for alternative transportation options. Many clubs are located near airports, and many taxi and limousine operators have contracts with clubs that utilize their services frequently. You may want to encourage taxi drivers and shuttles to ferry in customers on nights with inclement weather, perhaps by providing a small incentive to them or by other means.

The good thing about these techniques is that they can all be used at the same time. Obviously, good judgement fares best here and you should only advise people to come in if it's safe to do so. But an empty club is a club that's losing money! So embrace living in a winter wonderland--your talent and guests will appreciate you for doing so. A little snow should never stop the best show in town!

Don't forget to follow us on Twitter at @CabaretMG.

When should you celebrate Valentine's Day at your club?

In this post, we’ll be discussing Valentine’s Day and gentlemen’s clubs. Because of the unique dynamics of the holiday and the highly niche focus of the sex industry, Valentine’s Day represents something of a conflict of interest for most gentlemen’s clubs patrons, and is often a tough sell for the clubs themselves.

Valentine’s Day is a rather interesting holiday in financial terms, as it has traditionally been the subject of large amounts of discretionary spending. According to the National Retail Federation, total Valentine’s Day spending is expected to be roughly $17.3 billion in 2014, slightly down from the $18 billion spent in 2013. So, Valentine’s Day can be quite a lucrative holiday for certain industries.

The problem, though, is that February 14 typically runs a little bit thinner than nearly any other day of the year. Many of your key dancers will be out enjoying the evening with their partners and/or spouses, and ditto for several of your staff members. Additionally, some of your regular customers will be absent for the same reason. Complicating things is the fact that this year, Valentine’s Day falls on what is usually the second busiest night of the week.

So, the question naturally becomes “what should we do for Valentine’s Day?” The go-to answer would be to run some kind of promotion or party as with any other holiday or special event, of course—but is it really effective? After all, many of your married customers are going to be home with their wives, and some of your single customers will specifically avoid clubbing on Valentine’s Day because they feel stigmatized about not having anyone to celebrate with, whether it’s justified or not.

Our advice regarding Valentine’s Day is going to be somewhat short and sweet (no pun intended). In the best interests of profitability, having a dedicated promotion on Valentine’s Day itself is effectively useless. It seems logical to run some kind of event or party on February 14, but it is actually counter-intuitive. This is because Valentine’s Day is one of the hardest holidays to convert in terms of consumer behavior and their spending habits. An analogous comparison would be like running a party directly on Christmas Day, or New Year’s.

However, for businesses in the service industry—specifically nightlife establishments such as strip clubs—much of our business is seasonal and/or event based, and a large part of your success is simply knowing which events to promote and when to promote them. In other words, if you want to promote Valentine’s Day, simply hold your party on the weekend immediately before the 14th. Do NOT run your promotion on Valentine’s Day directly!

It’s a win-win situation! Having your Valentine’s party the weekend before allows your talent, staff, and guests to spend the 14th with their loved ones without feeling guilty, and it even gives your guests more time to get the stripper smell off of them before hitting P.F. Chang’s with the wife (just kidding…sort of). 

And remember, you’ll still be open on Valentine’s Day itself, as there will be people who’d rather be there on the 14th for a variety of reasons.

For our next post, we’ll be covering the effects of weather on club traffic and how to adjust accordingly. In the meantime, we’re out of chocolate Kisses—off to the grocery store for more!

7 easy ways to increase customer satisfaction

As we saw in our last blog post, the answer is yes--customer service does indeed matter, and it matters a lot! More often than not, the experience that your guests have will make the difference from someone visiting your club next week versus the one across the street. We talked about this in an earlier blog post discussing valet parking and first impressions. Remember that strip clubs derive most of their business from regular customers, and when you lose a regular customer, you lose an income stream.

Now here are some tips you can implement at your club right away, and with very little effort:

Be friendly and welcoming. Shake hands with your guests. Hold doors for them whenever possible. Give first-time guests tours of your club the same you would for a new dancer. The possibilities are endless!

Remember names. Make an effort to get to know your regular customers, their likes and dislikes, and their preferences. It will pay off in the long run--everyone always likes to feel appreciated and welcome!

Say thank you, and genuinely mean it. This is one of the easiest things you can do, even for something as simple a $5 tip. You never know when you're dealing with a generous tipper or not!

Take care of and recognize longstanding customers, whether they're daily staples or once-a-month regulars. They will appreciate it by providing continued business, and so will you!

Share the enthusiasm among coworkers. When customers see that your employees are having a good time, it gives the impression that they genuinely want to be there and want their guests to have a good time.

If you make a mistake, own up to it and offer to make the situation better. Sometimes, the right thing to do isn't always the easiest. Good will gestures often go a long way.

Most importantly, treat your dancers well. This one goes without saying! The dancers are the backbone of your club and without the talent, you just have an empty bar with no clientele. And without clientele, you have no business.

A good rule of thumb in business is that you treat your clients with respect and politeness so that they may pay it forward to others in the future, including you! This is probably the simplest and most compelling reason to provide good customer service: because it's the right thing to do.

Cabaret Marketing Group is always here for you when you need us, and we strive to provide premium satisfaction for our clients and vendors. Contact us today at 248.871.7540 if you'd like us to take your club to the next level. Don't forget to follow us on Twitter @CabaretMG. Happy clubbing!

Does customer service really matter?

Have you ever had a bad customer service experience from a business in the service industry? Almost all of us has at one point or another.

Think back to an experience you had that was particularly bad. I'm sure you can still remember that experience pretty vividly, even now. You probably didn't even go back to that business for a while--if at all. You even made it a point to tell your friends about it.

Well, the same thing applies to your strip club, or chain of clubs! What if a customer was treated rudely by one of your employees? What happens to the money he was going to spend? Is he going to tell others about it?

Today's topic is going to detail the importance of customer service. Being in the service industry, upscale gentlemen's clubs should have a mission of providing the best possible experience for guests, employees, and talent alike. But is customer service all that important in the world of strip clubs? Does it really matter? After all, having a cabaret license is almost like gold in many jurisdictions--you can get away with a lot if you're the only game in town.

Here are just a few good reasons why customer service matters:

Competition. It is important to understand that your club is selling essentially the same thing that your competitors are selling, and you need every method of differentiating your product as much as possible. You never know if that 30-something guy you were rude to last night is looking for a new place to have bachelor parties for him and his friends, or perhaps a new home for after work happy hours for clients. Don't miss out on lost revenue just because someone had a bad night!

Reputation. Many clubs erroneously believe that by virtue of being a strip club, they can address guests any way they'd wish. But the strip club sub-culture is rather small. Most of your customers have visited competing clubs in your city, and these customers share information with each other about which clubs to avoid. Fortunately, the reverse is also true--customers tend to look out for one another and will share information on good clubs as well. Certain upscale clubs even have guests make dedicated trips to fly in just to be entertained at their specific club. This is the type of clientele you need!

Perception. Customer service is very much applicable to the way your coworkers and clients interact with each other. No one wants to be around negative coworkers, and especially negative strippers! This energy does eventually transfer to the guests. Your staff members are a direct reflection of your business, so keep this in mind when hiring new employees and recruiting new talent. Having a good attitude is half the battle!

Branding. Corporate chains need to be especially wary of their customer service practices. If you run a nationwide chain of strip clubs and a guest has a bad experience at one of your clubs in, say, California, that customer is going to avoid every other club around the country that's affiliated with yours because your chain will be associated with bad customer service. Maintain a strong brand image by doing it right the first time and every time.

In our next blog post, we'll give you some simple customer service tips you can use right away at your club!

12 free Twitter tips you can use to promote your club

Most of today's upscale strip clubs have an online presence, and yet only a fraction of these are utilizing their websites efficiently by keeping them up-to-date, useful, and modern. Even fewer are actively taking advantage of free and established social media channels to advertise their businesses. Seems hard to believe, right?

A number of club managers and owners that believe that maintaining social media profiles is cost-prohibitive and/or time consuming. The reality is that the strip club of today is providing a social experience, not just a visual one; therefore, having a top-notch social media network should be seen as a natural extension of your club's activities. 

There is also a misconception that only the corporate chains and/or tourist-oriented gentlemen's clubs "need" social media profiles. But the fact of the matter is that clubs of all sizes benefit from having social media profiles, and the expenses can be offset by the additional traffic coming through the door as a result of such efforts.

Many types of websites fall under the umbrella of social media: YouTube, podcasts, review sites, social networking sites such as Facebook, Twitter, etc. Social media promotion is a key component of any organization's digital marketing strategy, so it is essential that you utilize these resources as efficiently as possible if you wish to have a strong web presence.

Today's article is going to focus on the usefulness of the social networking and microblogging site Twitter as a promotional platform. The real-time, conversational aspect of Twitter is perfect for the fast-paced strip club world as it conveys information, images, and links quickly and easily. 

Without further ado, here are twelve easy tips that you can use to improve your Twitter dominance--which in turn will improve your bottom line!

1. Engage your audience. Engaging your audience is important because it shows them that you're talking with them, and not at them. Ask questions of them, get a rise out of them, and encourage them to participate in the conversation. You may get some surprising reactions!

2. Post frequently. Ideally, this would mean several times a day. You should post as often as possible to give the impression that the energy level is going strong within your club (this really works)! It also lets your followers know that you are an "active" participant on the site instead of a passive observer.

3. Post consistently. If people know when to expect your content, then you'll get a better response when you actually do post the content. You may want to focus on your most profitable days and business hours and keep in mind staffing, club traffic, and other needs.

4. Offer value. Provide your followers with something of value. Your audience is going to be more appreciative of the value you bring if you can give them something for free. This means that you should offer discounts, special promotions, etc in addition to the occasional thought or announcement. 

Our research has shown that customers who visit a club once are 80 percent more likely to consider visiting in the future based on that initial experience alone.

5. Be compelling. Make sure the content you deliver is top notch and thorough, be it photos, links, etc. Provide details about your club, current events related to clubbing, and much more--the possibilities are endless. By doing this, you increase the likelihood of gaining new followers and new guests.

6. Use graphics, audio, etc in your club posts, not just links. People respond to a variety of different media and social networking sites are no different. This keeps things interesting and adds an unpredictable element to your day to day activities, just like within the club itself!

7. Have your followers help to spread your information. Encourage likes, favorites, retweets, etc to others. This tip is critical because your followers are going to be likely to follow other clubs and/or know people interested in clubbing also, which you can convert into a new customer.

8. Know your audience and target them efficiently. Know what they like, don't like, respond to, and tweak your posts as needed. It's also helpful to know how to write creatively, know the jargon of Twitter and its quirks, such as with hashtags, etc. This is a simple tip that is one of the most often overlooked.

9. Repeat your message. In order to take advantage of the full effectiveness of Twitter you may want to consider repeating certain posts at different points throughout the day. People might have simply missed it if they didn't catch it earlier. A repeat once or twice is fine without giving the impression of spamming/trolling.

10. Share during peak periods. Most bars get going during the evening hours, so a best practice might be to focus your efforts on the nighttime crowd and not so much the daytime. This is when people are more likely to look at your feed, if they are actively following you.

11. Spread content from your followers. Share some of their tweets if it's relevant to your club. Consider retweeting and favoriting their posts as well. This will make you stand out from the other similar Twitter feeds they may be subscribed to.

12. Follow your followers in return! I cannot stress this one enough and this is probably the easiest and simplest one to do. Users are sometimes suspicious of accounts that have a large number of users following them, but no followers as it can appear spammy.

There you have it! Most of these tips seem like common sense, but you'd be surprised at how underused these ideas really are. 

By taking advantage of these twelve easy and simple tips, you'll be well on your way to social media success! Put these into practice right away and hopefully you'll see some results quickly--it doesn't take very long.

As always, we here at Cabaret Marketing Group are happy to provide assistance with your social media strategy--among other services! Follow us on Twitter today at @CabaretMG, or call us at 248.871.7540 to learn more about what we can do for your club. In the meantime, happy tweeting!

Using virtual tours to showcase your club

What if I told you that prospective guests could take a tour of your club, explore the stages, walk around inside the VIP areas, and check out the bar…all without leaving the house?

We here at Cabaret Marketing Group are proud to present to you another fantastic way of showcasing your upscale gentlemen’s club: by adding a virtual tour with Google Maps Business Photos!*

Many businesses in different industries have found success in capturing new customers with extensive, interactive tours of their organizations. In a visual industry like ours, virtual tours are the perfect medium for promotional opportunities—and yet, very few strip clubs are taking advantage of this relatively inexpensive way of advertising their businesses!

The premise of Google Maps Business Photos is similar to that of the now widely-used Google Street View application: high-definition cameras take panoramic images of a place using a 360° view. The images are then placed on a map that users can explore with their computer or mobile device. The comprehensive, high-definition aspect of the photos means that users can get a pretty close approximation of a 10,000 square foot strip club environment better than what would be depicted in a two-dimensional image.

The image below shows the interior of a club in New York City. It is important to note that this is only a 2D screenshot, and if you were to view this on Google Maps, you would be able to move around the entire building, from the front entrance to the VIP areas:

Here is a short list of reasons why you may want to consider using Google Maps Business Photos:

1) By taking advantage of cutting-edge media for marketing, your club will stand out from other clubs being searched for, and will be considered ahead of the curve by comparison.

2) Prospective customers and talent can check out the facilities and get a feel for the club’s finishes, materials, and dimensions without having to physically visit the building prior to making an inquiry.

3) Having a virtual tour available demonstrates to prospective guests and talent that you are serious about investing in your business and attracting the best possible talent and clientele.

4) Google Maps is the most widely used navigation website in the world, with millions of daily page views.

The best part is that you don’t have to host anything on your website—a professional photographer captures the images and submits them to Google to be attached with your business listing on Google Maps. When a user searches for your business on Google Maps, they will see a photo link for your club’s virtual tour along with your business details. Users will even be able to see and take the tour without searching specifically for your business.

A handful of clubs are already using Google Maps to showcase their facilities. Go here to learn more about Google Maps Business Photos.

For more information on how you can implement a virtual tour for your club as well as additional strategies, contact Cabaret Marketing Group today at 248.871.7540. Don’t forget to follow us on Twitter at @CabaretMG.

*Cabaret Marketing Group is not affiliated with Google or Google Maps Business Photos.

The Three Main Types of Gentlemen's Clubs: High-End, Mid-Tier, & Downscale

As frequent guests of gentlemen’s clubs all around the United States, we here at Cabaret Marketing Group can attest to the diversity inherent in our business with regards to talent, clientele, and more. 

Many people outside of the strip club industry, however, don’t seem to have a clear understanding of how the business works, and they like to label our business as monolithically as possible—which couldn’t be farther from the truth!

There are three main buckets that gentlemen’s clubs fall into: high-end, mid-tier, and downscale. In this post, we’ll be discussing the characteristics that clubs in each of these buckets tend to have. Some bars won’t fall exactly into a single bucket; they might have aspects of two buckets, or—in rare cases—all three!

HIGH-END

High-end gentlemen’s clubs:

• represent 15 percent of all clubs
• get 50 percent of strip club traffic
• get 50 percent of the dollars
• tend to be bigger, have more overhead, and higher costs of doing business
• are often corporate-owned, which may present more consistency in terms of branding
• independent, or non-chain, clubs in the high-end bucket can be a bit more laid-back compared to their corporate-owned counterparts
• are less reliant on regulars and advertise heavily for this reason
• attract a sophisticated, discerning type of customer who value aesthetics and are willing to pay a premium for it
• typically offer upscale amenities such as valet parking, premium sound, etc.
• are found only in major metropolitan areas or markets that experience heavy tourism

MID-TIER

Mid-tier gentlemen’s clubs:

• represent 35 percent of all clubs
• get 35 percent of strip club traffic
• get 35 percent of the dollars
• are typically well-known clubs that have a neighborhood feel, and are usually less upscale than the high-end bars
• will offer some of the same amenities as the high-end clubs, such as meal service and reserved seating
• are more reliant on regular customers than high-end clubs, but less so than downscale clubs
• are the most diverse  in terms of clientele and have a tendency to be make everyone feel welcome
• often run more promotions and specials compared to high-end clubs
• can often be found in medium-sized to larger cities, but usually not small towns 
• tend to be independent and not corporate-owned
• represent the prime target for corporate acquisition, branding, and franchising within the next 10 to 15 years

DOWNSCALE

Downscale gentlemen’s clubs: 

• represent 50 percent of all clubs
• get 15 percent of strip club traffic
• get 15 percent of the dollars
• tend to have a blue-collar, hangout vibe which represents a large part of their appeal for most customers
• may operate within a variety of niche categories and themes
• rely heavily on regular customers and may have limited advertising resources
• are found all over the country, from rural areas to small towns to larger cities
• can be very lucrative for their owners as they don’t have the overhead that the mid-tier and high-end clubs have to deal with
• are almost always independently owned and operated

As you can see, the strip club business is far more diverse than people give it credit for!

Now that you know which bucket your club falls into, understand that the effectiveness of the marketing tactics you use to boost your bottom line will depend heavily on the category that your club belongs to. What might work for your competitors may not work for you, and vice versa.

Get in touch with Cabaret Marketing Group today and we’ll tailor a custom strategy specific to your business in order to make your club as profitable as possible.

Remember to follow us on Twitter at @CabaretMG. For inquires, contact us at cabaretmarketinggroup@gmail.com.

Super strategies for Super Bowls

The Super Bowl is less than nine days away! What better to celebrate the Big Game in style, surrounded by friends, family, and...strippers? There's tons of food and fun and alcohol and socializing...all that's missing is the girls!

America's unofficial holiday is only nine days away, and yet it's one of the most under-capitalized events for gentlemen's clubs. That means there's not much time to get your club in high gear! Fortunately, there are a number of strategies that you can take to celebrate the Super Bowl at your bar in profitable fashion, and we'll touch on a few of these right now.

IN-CLUB VIEWER PARTIES
Many clubs are advertising discounted door charges for guests who arrive on the day of the Super Bowl. The problem is that most of your prospective customers spend the day watching the game in the comfort of their own homes, instead of taking advantage of your game-day discounts. How do you possibly compete with the largest televised sporting event in the world?

The answer is simple: by hosting an in-club viewer party! You can organize and host your Super Bowl party right at your club, complete with luxury accommodations, a full bar, wait service, several large-screen flatscreens, and several dozen naked ladies, of course!

Because this type of promotion targets individual customers and not groups, you can offer group rates and packages instead of individual discounts.

PRE-GAME TAILGATING
Whether it's seven degrees or seventy degrees--everyone loves a good tailgate party, especially a tailgate party at the best club in town. Get your talent and guests in the mood by hosting a pre-game tailgate party at your strip club!

Pre-game tailgating parties can be advertised to both individuals and large groups due to the laid-back nature of tailgating events. And because of the wide potential reach, this type of event is perfect for live social media updates. If the weather is less than pleasant, you can always host your tailgate indoors.

POSTGAME PROMOTIONS
Just because the game ends doesn't mean that the party has to! Turn an otherwise slow Sunday night into one of your strongest nights of the year by kicking off a postgame celebration after the big game wraps up.

A postgame celebration allows your club to get into the groove for the night shift and capitalize off of the energy and passion of the Big Game. You can even blend this into your in-house Super Bowl event, or promote it as a separate event.

For more information on how to promote your club for the Super Bowl, contact Cabaret Marketing Group at 248.871.7540.